The guru has a significant role to play in the Ayyappa cult. The Guruswamy is usually an elderly person who has undertaken pilgrimage to Sabarimala not less than seven consecutive years in the traditional long route and had darshan of Makara Jothi. The devotees treat the Guruswamy as Ayyappan himself. It is important that pilgrims gain knowledge from the Guru on all the aspects of the Pilgrimage. One should serve the Guru physically, mentally and verbally.

The pilgrims should give the due respect and reverence that the Guru deserves. All instructions of the Guru should be carried out without fail. The Guru will enlighten the Shisyas about the austerities to be followed. He will teach them the slokas and way to perform pooja and bhajans. He shall prepare them for the pilgrimage mentally and physically. He will lead the pilgrims safely and comfortably to Sabarimala.